Manchester United only invited a few global companies to tender for the team's key sponsorship, and Aon is very proud to have been selected. Because even though we have been the biggest and the best in our business for some time, we have not been particularly visible - not in Denmark either.
The sponsorship is an important amplifier of our Aon United vision, to work together as one team for clients, colleagues, business partners and local communities in order to grow our firm Aon.
From global sponsorship to local initiatives
Aon and Manchester United share many common values such as leadership, teamwork and a passion for excellence,. And with Aon's logo on the Manchester United shirt, there is no doubt that people's awareness of Aon will increase - both in the business community and among the population in general.
In Aon Denmark, we are focused on integrating the Manchester United sponsorship across our business areas in a way that creates additional value in our local networks and organisation. We will regularly announce the different initiatives on this website.
Charity is also something we have in common
Charity has always been important for Aon, and here too our values match those of Manchester United.
Aon Denmark has been the main sponsor for the Children's Aid Foundation day since 2007, and it is therefore natural to incorporate the Children's Aid Foundation and our shared traditions and new opportunities in as many of our local Manchester United activities as possible.