Aon: Leader in human resources, reinsurance & risk

Database Marketing Services

Aon Direct Group (ADG) helps you capitalize on untapped marketing and revenue opportunities. We do this by partnering with affinity/loyalty organizations whereby we can employ our resources as a global insurance organization that specializes in the direct marketing of insurance products and services.  These organizations are ADG’s “business partners”.

Finding the right partner is the most important step for success. ADG provides expertise in strategic planning, marketing, campaign and program analysis, and product development. Our staff is dedicated to understanding our business partners and working with them to develop products and services that will deliver financial benefit. Our product offerings include:

  • Accidental death insurance
  • Accidental hospital cash insurance
  • Permanent and total disability insurance
  • Critical Illness
  • Surgical Cash
  • Traffic accident products
  • Women’s accident products

Marketing and Business Partners

Delivering superior results to business partners is the key to ADG’s success.  Providing them with a new revenue stream, increasing their knowledge of their customers and acting as a strategic marketing partner are some of the ways in which ADG helps our business partners attain their business goals.

ADG has strategic alliances with insurance companies, fulfillment houses, telemarketing agencies, data processors, printers and other key suppliers. We source the right suppliers to produce and provide quality products and dependable services for our business partners and their customers.

Every partnership needs to have a plan to be successful. Our team works with our business partners to understand their business goals, customers and the competitive environment in which they operate.  Once accomplished, ADG will create a plan that will maximize a business partner’s potential.  The benefits to partnering with Aon Direct Group include:

  • Risk-free revenue stream
  • Increased customer loyalty and retention
  • Unique, customized products and services
  • Enhanced knowledge of customer’s behaviour
  • Market share growth

Customer and Products

Our Marketing and Analytics Team are proficient in examining our business partners’ data and designing effective product campaigns. By knowing the individual customer, the most relevant products can be designed and the most appropriate distribution channels can be selected. By working with our business partners, we use our experience to develop niche offerings tailored to the business partner’s customers, offering a unique product at a competitive price.

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