Listen as Kaulen Taylor, Aon Hewitt's attitudinal segmentation expert, discusses how leading organizations, like First American, are starting to use deeper levels of segmentation insights and more targeted outreach and communication to "take aim" at very specific health behaviors, risks, and conditions.
Original Air Date Tuesday, May 15, 2012
Presentation Materials Click here to download the presentation. Click here to view the replay. Click here to download the Frequently Asked Questions document.