Library

Case Studies

Launching New Business

Challenge
Carrier goal for increased activity in non-traditional risk transfer market. Carrier identified need for deeper understanding of complexity of the market.

Approach
Aon Inpoint provided:

  • Market analysis of products, market evolution forecasts, distribution strategy and competitive dynamics
  • Recommendation for product range and target buyers

Value

  • Aon Inpoint carrier launched a new business unit based on recommendations
  • Aon Inpoint carrier now developing new products and marketing to clients with support of Aon practitioners