Case Study: Market Entry| Aon

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Case Studies

Market Entry

Challenge
Carrier was considering opening office in a certain country. Carrier required insight to make an informed decision.

Approach
Aon Inpoint consultants developed a business case:

  • Market data and analysis for headline trends
  • Aon placement data for granular dynamics
  • Local broker interviews to identify success factors
  • Proximity to insureds critical to success

Value

  • Recommended resource allocation to serve clients effectively in location
  • Business case approved
  • Potential market premium following appetite amounting to USD 2.1bn of which Aon has a 15% share