LONDON, 23 August 2006 – Wilting sunflowers, broken vases and theft are some of the key business risks facing florists. It’s not always a bed of roses being a florist so whether a freezer breaks down the night before Valentine’s Day ruining large quantities of costly stock, or a customer accidentally breaks an expensive glass display shelf, florists can now insure against these industry hazards to help protect their bottom line. To cover these risks, Aon's Affinity unit, part of the UK’s leading insurance broker and risk management consultant Aon Limited, are launching a new tailored insurance policy this month under Aon Florist Direct.

Specialist covers in the new insurance policy include:

• Key date stock increases - automatic increase in cover during peak times: the weeks leading up to and on Valentine’s Day and Mothers’ Day, in addition to the standard policy cover for Easter and Christmas;
• Breakdown of fridge/freezer units – taking account of deterioration of stock following the breakdown of fridges, chilled cabinets, cold rooms, cold stores or freezer units;
• Suppliers extension - cover for damage incurred at any UK supplier;
• Glass including plate glass and signage - encompassing all types of glass and the external blinds and signage, with the exception of illuminated signs which can be insured on request;
• Exhibition cover - the policy can be extended to cover attendance at exhibitions.

Ed Huston, Development Manager for Aon Florist Direct, said: “Florists tend to be most exposed to risks during the seasonal peaks such as Mothers’ Day when they have more flowers in stock. Therefore, loss or damage through fire or flood for example, means they have more to lose during a traditionally profitable time if they don’t have an insurance policy which takes into account the increased value of the cost of replacement and the loss of profit.”

“We wanted to create an insurance policy which was specifically designed with florists in mind and the unique risks they face. Following our initial research we found a number of products that claimed to be designed for florists but further investigations showed that they were just standard shop policies also being sold to butchers and bakers. Our new policy now offers florists cover for key date stock increases and the loss to stock caused by the breakdown of fridges and the like, as part of their insurance package.”

Mr Huston added: “We've also recognised that for many florists a van is key to their business so we’re also offering commercial vehicle insurance with a 15% premium discount for all new business quotations. This is in addition to any no claims bonus and age of driver discounts.”

Notes to editor:

About Aon

Aon Corporation is a leading provider of risk management services, insurance and reinsurance brokerage, human capital and management consulting, and specialty insurance underwriting. There are 46,000 employees working in Aon's 500 offices in more than 120 countries. Backed by broad resources, industry knowledge and technical expertise, Aon professionals help a wide range of clients develop effective risk management and workforce productivity solutions.

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