Manchester United and football:
Key facts at a glance
The commercial logic of Aon's partnership agreement with Manchester United is powerful and builds upon our shared values of teamwork and excellence. Check out the facts below and you will see why this is a match made in heaven.
Manchester United Facts — the Number One global football brand
- Manchester United is the #1 brand in the #1 sport in the world
- 333 million fans worldwide follow Manchester United with unrivalled passion — more than 80 percent prompted awareness in Japan, UK, China, Germany, South Africa, and Korea
- The Manchester United web site has 60 million web page impressions per month — 70% outside of UK
Manchester United global reach builds a global platform for the Aon brand
- Approximately 6.6 million shirts are sold each year (official/non-official). Provides Aon with 6.6 million "walking billboards"
- Starting with the 2010-11 season, the Aon brand will be prominently displayed on the famous Manchester United football shirt
- 227 countries access the MUTV channel
Manchester United massively grows their sponsors' brand recognition
- After one year's sponsorship of Manchester United, the AIG brand was entered as the 47th most recognized brand in a survey of globally recognized brands
- 90% of Manchester United fans sited AIG as sponsor after first year
- AIG then jumped from 84 to 30 on Barron's most respected list
Partnership agreement — playing to our mutual “business to business” strengths
- A well thought-through business proposition that benefits both parties
- Great opportunity to build our partnership with Manchester United in Asia, Latin America, Middle East
- Community — agreement for 40 local community events with Mancheter United coaches for Drills and Skills.
A well thought-through business proposition that benefits both parties
- Great opportunity for our emerging markets business where Aon brand recognition is low and the opportunity for growth is high
- Great opportunity for Aon Affinity and middle market businesses where Aon has a dominant position
- Great opportunity to help Manchester United grow their presence in US and for Aon to generate more U.S. based revenues
- Great opportunity to maximise our association with Manchester United in UK and Europe to grow revenues
