Lift Barriers to Care
One driver of health that employers can significantly influence is access to high-quality, culturally competent care.
Barriers to this not only affect employees’ physical wellbeing, but can also negatively impact emotional and
financial wellbeing, leading to poorer performance. Barriers to care show up in the social determinants of health
(SDoH) factors that can impact overall health outcomes and quality of life. SDoH can be broken down into a few
distinct categories:
- Economic Stability: This affects people’s physical and emotional wellbeing in many ways.
Workers with low healthcare affordability are more likely to skip preventive services and delay necessary care
due to cost. The stress of economic instability can exacerbate health problems, and lack of affordable healthy
food options can lead to higher rates of obesity, diabetes and heart disease. Employers are addressing
affordability barriers through health plan design, including nearly half who are offering or considering
lower-cost primary care services and 62 percent who are either offering or considering benefits to improve
prescription drug affordability.2
- Education Access and Quality: Access to education can improve health outcomes.4 In
the context
of health benefits, improving health literacy is shown to improve patient understanding and advocacy, leading to
better engagement, more efficient care and improved health outcomes.
- Healthcare Access and Quality: Doctor shortages are widespread, with a quarter of all workers
living in areas with significant primary care shortages. These shortages are further exacerbated by wide
variations in cost, quality and cultural sensitivity. Employers are increasingly viewing virtual care and
digital solutions as a complement (but not necessarily a replacement) to brick and mortar care to address access
disparities. Half of employers report virtual care as important or central to their benefits
program.5
- Neighborhood and Environment: Even the presence of reliable public transportation matters to an
employee’s health if it helps that person get to an appointment with a high-quality care provider.
Factor in Work as a Social Determinant of Health
The CDC recognizes work as a social determinant of health, and for good reason. The structure and environment of work
can have a significant impact, especially for jobs and industries with greater exposure to direct health and safety
risks. Also, the timing and physical location of work shifts may discourage taking time for doctor appointments or
healthy lifestyle behaviors. Empathetic managers, work-life flexibility, and a sense of belonging are all shown to
positively correlate with health and wellbeing and should be considered part of the overall benefit strategy.
These factors affect populations in different ways. Using claims data, HR metrics and risk predictive modeling,
companies can analyze current disparities and monitor how effectively benefits, work policies and culture are
addressing diverse population needs.
Align the Design, Messaging and Values of Benefits with Business Objectives
Once the gaps are diagnosed, the question of how to address them becomes central. Employers and employees alike may
be suffering from fatigue when it comes to adding new vendors or point solutions. Employers should address this by
looking at the entire vendor ecosystem through an inclusive lens, strategically embedding high-value solutions and
resources while simplifying and personalizing the member experience.
There are certain areas where a specific vendor or program can provide specialized services. For example, with more
employees and their loved ones identifying as neurodivergent, a dedicated program to provide personalized
navigation, coaching, community support groups and tailored resources, can improve the physical and mental health of
neurodivergent employees and their families.
Another area where specialized vendors can play a role is in caregiver support. More than half of people in their
forties and more than one third of people in their fifties have an elderly parent and are raising a child of
their own.6 Given that the majority of caregiving work falls on women for both elderly parents and children, having
caregiver support programs that can deliver respite care or adult day services can allow many women to remain in the
workforce and maintain work-life balance.
These solutions can’t be standalone programs that exist in a vacuum — they should be embedded into overall wellbeing
benefit strategies. It’s possible that a point solution navigator can deliver similar results.
Examples of emerging benefit strategies and solutions include:
- GLP-1 Coverage: Covering these medications has become more popular, with nearly half of
employers covering them for weight loss, up from about one third a year ago.7 Providing coverage can have a host
of positive effects. However, care should be taken to ensure that the cost of the medications isn't
still so
high after coverage that they are not affordable to some, exacerbating health disparities and affordability
issues.
- Menopause Support: Women’s health, and especially the symptoms and workplace challenges during
menopause, has historically been overlooked. Addressing the full range of needs for menopause-related issues is
essential for equitable benefits.
- Neurodiversity Support: Nearly one in five Americans identify as neurodivergent, according to a 2024 YouGov survey. This includes
autism, attention deficit hyperactivity disorder, dyslexia and more. Neurodivergent employees may need
additional support in navigating the workplace, accessing appropriate care, and managing common comorbidities
such as anxiety, depression, digestive issues and autoimmune conditions.
Monitor for Impact, then Widen the Lens
Once gaps have been addressed, employers will need to monitor to ensure programs are having the desired impact for
the company and employees, and get ahead of the ever-evolving landscape. By taking a holistic and strategic
approach, benefit programs will exist within a talent framework of inclusion and wellbeing where lessons learned can
be applied to all areas of total rewards.
When devising an inclusivity initiative, employers should consider the culture and values they want to uphold. An often underutilized resource for this is business resource groups. Optimizing these groups gives employees a greater voice and the company a new channel for promoting relevant benefits and initiatives.
Consider the following stages when developing inclusive programs that are embedded into all areas of talent strategy. An organization can determine where it is on the spectrum and set goals for moving up the curve. Workforce analytics will help employers determine where they fall short and where they are making progress.