Challenge
Aon Inpoint carrier goal to boost mid-market offering. Felt Aon relationships were already strong and further opportunity was limited.

Approach
Aon Inpoint helped execute a detailed plan with:

• Data analysis to show that large volumes of business were written by client-focused specialist teams
• Interviews and broker feedback to understand characteristics of attractive offering for insureds
• Recommendations on compelling product and service

Value

• Client-centric offering and more efficient process increased conversion from 8% to 21% in pilot offices
• Aon Inpoint carrier achieved average premium growth of 11% vs 5% in non-target areas