The Feet-on-Street Behind the Sale of
Fast MModern Trade commands an
8-10% premium over General
Trade. Higher maturity and
sophistication of clients (Walmart
vs. Kirana store) requires better
quality talent hence, higher salaries.
Compensation data also varies
by roles (in the range of 5-15%)
with DSR being paid the highest in
General Trade and Beauty Advisors/
Shop-in-Shop promoters paid the
highest in Modern Trade.
General Trade and Modern Trade
are two alternate channels of sales.