Digital Economy

Digital Economy at Aon

The digital economy is creating transformational change, with continued innovation and new technology driving high growth opportunities in this fast-paced sector.

Aon’s UK & EMEA Digital Economy team brings new solutions to solve for the emerging needs of these organisations because of the unique new challenges that arise from their digital business models. Our bespoke, data-driven solutions serve clients that are typically within three distinct areas of the digital economy: future mobility, platform marketplaces, and the future of work.

A Unique Set of Complex Challenges

We recognise that accelerated growth and market leading innovation in digital first organisations can lead to complex challenges and the emergence of non-traditional risks. These risks are unchartered in today’s risk landscape and require innovative ways of working and use of data driven insight to enable growth. Aon’s Digital Economy team are uniquely placed to partner with you, navigating a spectrum of challenges to unlock opportunities and profitability.

Aon’s Digital Economy team can support your organisation with:

  • Navigating regulatory risk
  • Retaining and attracting talent
  • Ability to innovate and adapt at scale
  • IP protection and financing
  • Risk management
  • Cost control
  • Cyber risk
  • Reputational risk
  • Climate transition risk

Aon’s proprietary data, technology and advisory services can help to:

Protect your tangible and intangible assets against market and environmental volatility

Grow your business, with access to new market capital

Attract, retain, and develop the agile, future-ready workforce you need

Control your risk, using data driven insight and innovative risk modelling

How Aon Can Help: Custom Solutions for Digital Economy

Digital first organisations are breaking new ground, which can present a unique set of challenges. Whether your organisation is evolving into a mature business model, or driving accelerated growth from a start-up, Aon’s Digital Economy team acts as a partner to support on your growth cycle.

Protecting your Assets, both Tangible and Intangible

Aon works with the whole insurance market, including specialist insurers and innovative new markets to look at new and complex data sets to develop solutions in this evolving marketplace.

  • Insurance: Sustainable growth by de-risking balance sheet
  • Cyber and business interruption coverage protecting profit
  • IP strategy, valuation, and protection
  • Trust & Safety: Platform and provider credibility, warranty insurance, reputation management

People Strategy

Attracting and retaining the best talent, is pivotal for success and growth in a hyper competitive market. Aon is positioned to partner with you to develop your people and provider strategy.

  • Reward structure
  • Quality operating model
  • Talent: Attracting and retaining talent in a highly competitive market
  • Health & Benefits for your organisation and your providers: Flexible benefits, Smart Working, Global Benefits consultancy
  • Pensions advice
  • M&A

Optimising Your Business for Growth

Raising capital is a critical step for growth digital first organisations, whether it be plotting a path to IPO, raising finance to de-risk an organisation in the eyes of potential investors, or leveraging intellectual property to raise finance without diluting equity. Aon’s team can support you to:

  • Using insurance capital for growth: Trade Credit, Surety Bonds, Captives
  • Protecting the balance sheet by reducing exposure to cost, freeing up investment capital
  • M&A: due diligence for supporting and de-risking inorganic growth
  • IP: valuing intangible assets to raise new capital

Transition Risk

Climate change is a mega trend that creates emerging risks and opportunities for all organisations. For many organisations in the digital economy, including Future Mobility - this has accelerated the shift to affordable green energy. Aon can support your organisation to navigate the effect of Climate change risk and its impact on your tangible and intangible assets, or the transition to green energy using new capital pools.

Aon’s Digital Economy Team Supports your Organisation Across Platform, Providers and Customer Needs:


In a digital world your platform is paramount. The team at Aon protect and de-risk your platform, while maintaining a frictionless and commercially sound experience. We can help unlock value in your brand and new revenue opportunities.


Aon recognises the complexity and connectivity of your relationship with your providers. We understand your providers need reassurance that their assets are protected, and their liability is limited for your business to grow. Attracting and retaining providers is critical to success and we deploy solutions to help support your providers, adding value to your brand.


The customer experience is crucial to building a trusted service and long-term loyalty and brand recognition. Aon works with you to provide end to end solutions, identifying gaps in coverage and using data-driven insight to deliver innovative and seamless customer protection with premium service and terms providing reassurance and added value.

Our team of specialists, with over 20+ years of experience, global reach, and across the breadth of Aon’s solutions – work together to develop solutions to support your organisation. Whether it be sophisticated risk management, people strategy, funding, or optimising your business for growth as you navigate the route to IPO - Aon works with you to develop solutions as you grow.

Talk to Our Team

If you are interested in learning more about Aon’s Digital Economy team, across any of our solution lines – Insurance, Risk Management, People, M&A and Transactions, IP Solutions, please complete the form below. A member of our team will be in touch.

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Aon UK Limited is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales. Registered number: 00210725. Registered Office: The Aon Centre, The Leadenhall Building, 122 Leadenhall Street, London EC3V 4AN. Tel: 020 7623 5500.