India

Fortune Favors the Fittest


esteemed club isn't just a knock on the door. In the last five years itself, i.e. since 2007, the percentage of employees in the top performance rating has dropped by 30%, implying that organizations are not hesitating to differentiate sharply on the basis of performance and then allocating a disproportionate share of the total increase budget to these individuals, thus encouraging a high performance culture. An increase of >100% in employees receiving the lowest rating since 2007 coupled with 18% organizations resorting to lay offs/redundancies as a measure to control fixed cost escalation in the overall wage bill, further confirms the Darwinian principal of survival of only the fittest at the workplace!



In the face of increased cost prudence, the other critical lever that organizations are using to reinforce the performance and rewards linkage is variable pay. Spending on variable pay as a part of total compensation has been steadily growing over the past few years. This indicates a shift in overall pay philosophy, as employers are tying a greater percentage of each employee's pay to individual and overall company performance. Top/Senior management see 23% of their total compensation as variable (up from 16% in 2001) and even the lowest rung entry level management employee gets approximately 12% of their salary as variable compensation (up from 10% in 2001).

Executive Compensation Too Inches Towards 'Pay for Performance'

The Executive Compensation Study 2013-14 confirms that progressively more and more HR departments are facing a challenge of managing lower pay budgets for the executive pay increases while ensuring sufficient employee motivation. Client conversations reveal an increasing interest of redefining the benefits and incentives structure for the executive team to ensure that retention hooks are established not just on short-term pay but also through long-term for modes ensuring appropriate value sharing between the management top team and the key stakeholders. Over the last year, India has also witnessed a fair amount of regulatory changes around compensation, and related governance aspects. The Indian Parliament has enacted the new Companies Act, 2013 in August followed by updated rules in March 2014 resulting in a significant overhaul on corporate governance norms in India companies especially those which are publicly listed. Hence, the Remuneration Committees are now facing a three-pronged agenda – the need to drive performance, the need to attract, retain and motivate executives with smaller pay budgets, and a plethora of new governance and regulatory changes.

Gradual Increase in Performance Alignment
The study showed a growing discipline in determination of top management compensation levels through higher alignment of executive pay with both the business size as well as the performance. The following charts show the salary increase for executive positions witnessed from FY2012-13 to FY2013-14 on different anchors of pay.
There is an increasing trend of loading higher pay increases on variable compensation than on fixed for the executive roles – this has further accelerated the change in pay mix for executives with increasing quantum of pay being delivered through performance-based elements. This trend was specifically noted for critical functional and business level positions.

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