aon.ch - project
New look and feel
Paul Berchtold is now involved in the project as an aid.
Chin-Ho is in charge of redesigning all the pages in a fresh look.
Alongside with Paul, the marketing will work on improving the overall experience for visitors on aon.ch.
- - Modernising the appearance
- - Making aon.ch easier to navigate
- - Rewording titles of pages
- - Focus on describing services/products more accurate
- - Rearranging product/service pages
The Old
- - content not styled
- - text-heavy
- - hard to read
- - lack of appeal
The New
- - styled
- - avoid big chunk of texts
- - spaceous layout
- - healthy use of visuals
*The examples shown: PTL