Engaging Participants Through Gamification

Concerned with balancing the health and productivity of their people and the bottom line of their organization, employers have tried a range of health improvement incentives, programs and communication tactics. The problem is, whether they’re at the workplace or at home, employees are facing more decisions and being bombarded by more messages than ever before. There is growing evidence that gamification, or the use of game mechanics and player-centric design to motivate and engage people, can help drive healthier choices and healthy behaviors in people that have tuned out traditional messaging. This white paper explores gamification and the positive outcomes it can have on employers and their employees.

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