Case Studies

Linking Underwriting & Broking

Aon Inpoint carrier goal to boost mid-market offering. Felt Aon relationships were already strong and further opportunity was limited.

Aon Inpoint helped execute a detailed plan with:

  • Data analysis to show that large volumes of business were written by client-focused specialist teams
  • Interviews and broker feedback to understand characteristics of attractive offering for insureds
  • Recommendations on compelling product and service


  • Client-centric offering and more efficient process increased conversion from 8% to 21% in pilot offices
  • Aon Inpoint carrier achieved average premium growth of 11% vs 5% in non-target areas