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Damage to Brand or Reputation
The fallout from a reputation crisis can be far greater than any short-term earnings losses, with some companies losing significant shareholder value.
Industry Overview
Sports and Entertainment
Specialised Advice and Cover for a Unique Industry
Whether a sports person needs insurance, a production company seeks cyber risk coverage, or an agency wants a novel approach to rewarding talent, specialised solutions are a must in the sports and entertainment industry. This is particularly true when considering emerging risks and opportunities such as managing environmental, social and governance (ESG) issues, better capitalising on the value of intellectual property, and building healthier, more resilient workforces.
At Aon, our clients include some of world’s leading businesses and personalities in the sports and entertainment industry—ranging from professional sportsmen and sportswomen to clubs, associations, sporting goods manufacturers, promoters, advertisers, marketers, sponsors, production companies and leisure and entertainment parks—granting us the perspective required to help clients manage risk, harness technological innovation and maximise their creative vision through innovative, tailor-made solutions.
Top 5 Current Risks
According to our latest Global Risk Management Survey, the biggest risks facing the Sports and Entertainment industry include:
Article
Damage to Reputation or Brand: A Critical Risk
Damage to reputation or brand ranks eighth globally in 2025 — but is expected to fall to nineteenth by 2028. In an era of cyber threats, ESG scrutiny and social media amplification, organisations should quantify reputational risk and embed preventive measures into enterprise strategy.
More Insights
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Article
Cyber Risk: Turning Uncertainty into Opportunity
Cyber risk tops the global risk agenda in 2025 — and is forecast to retain the number one position through to 2028. As digital threats evolve, organisations should strengthen resilience, quantify exposure and adapt their risk strategy.
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Article 13 mins
Cyber 2026: Evolving Threats Demand Strategic Leadership
In 2026, AI-driven threats and regulatory pressures make cyber risk a board-level priority. Now is the time for leaders to act decisively — strengthening resilience and leveraging a favorable insurance market.
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Article
Business Interruption: Managing Risk in an Interconnected World
Business interruption is the second-highest global risk in 2025 — but is expected to fall to seventh place by 2028. As interconnected threats multiply, from cyber attacks to climate events, organisations must diversify supply chains, embed geopolitical insight and regularly update continuity plans.
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Article 3 mins
Artificial Intelligence — Managing the Risk and Potential
Organisations are eagerly exploring the innovations, challenges and opportunities surrounding this rapidly developing technology.
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Article 5 mins
2026 Salary Increase Planning Tips
Global voluntary turnover remains low, shaping cautious 2026 salary budgets and prompting a renewed focus on employee development to sustain engagement. Employers are balancing cost control with strategic investments in skills, paying high performers, pay equity and total rewards.
