Set-jetting, or traveling to destinations that have been immortalized on the big screen or within the captivating realm of television, can be a truly enchanting experience. Whether it's a scene-stealing cityscape, a serene countryside, or a fantasy world brought to life, there is lots of inspiration to be had – and viewers are acting on it. Data from Expedia’s 2023 Travel Trends Report indicates “two-thirds of global travelers have considered and 39% have booked trips to destinations after seeing them on streamed shows or movies.”
Here are five remarkable places around the world to visit if the ‘set-effect’ has inspired you:
1. New Zealand: Step into the mythical land of Middle-earth by visiting New Zealand, the picturesque backdrop for the "Lord of the Rings" film series. With its sweeping landscapes, rolling hills and lush forests, New Zealand effortlessly captures the essence of J.R.R. Tolkien's fantastical realm. Embark on guided tours that take you to iconic locations like Matamata (Hobbiton) and Fiordland National Park (Fangorn Forest) for an immersive journey into the world of hobbits, elves and wizards.
2. Dubrovnik, Croatia: For fans of "Game of Thrones," Dubrovnik is the ultimate destination to relive the intrigue and drama of the series. The historic city's medieval architecture and stunning coastal views provide the perfect backdrop for King's Landing, the capital of the Seven Kingdoms. Wander through the ancient city walls, visit Lovrijenac Fortress, and stroll down the famous Stradun street to transport yourself to the heart of Westeros.
3. Tokyo, Japan: Tokyo's neon-lit streets and futuristic skyline have long captured the imagination of filmmakers, making it an ideal destination for sci-fi enthusiasts. Feel like you've stepped into the cyberpunk universe of "Blade Runner" as you explore districts like Shinjuku and Akihabara. Additionally, fans of "Ghost in the Shell" can immerse themselves in the urban landscape that inspired the film's breathtaking cityscapes and technological marvels.
4. Alnwick Castle, England: Transport yourself to the world of magic and wizardry by visiting Alnwick Castle in England, the real-life Hogwarts. This enchanting castle was the filming location for several iconic scenes in the "Harry Potter" series, including broomstick flying lessons on the grounds. Explore the castle's historic interiors, participate in themed activities, and experience the allure of the wizarding world come to life.
5. Petra, Jordan: Unveil the mystique of Petra, the ancient city featured prominently in "Indiana Jones and the Last Crusade." The carved rock façades, hidden tombs and grand architecture make Petra an adventurer's dream. Follow in the footsteps of Indiana Jones as you journey through the Siq and lay your eyes upon the awe-inspiring Treasury, a sight that feels like stepping into the movies.
The Aon Travel Takeaway
“Exploring destinations inspired by movies and TV shows promises to be an unforgettable journey into the heart of storytelling and travel,” said Beth Godlin, president of the Aon Affinity Travel Practice. “However, this type of trip can take you to some pretty far, and even exotic, places and requires big time and financial commitments. Travelers would be smart to help protect their plans, peace-of-mind and safety with travel insurance so they can truly immerse themselves in the experience.”