United Kingdom



Employers now, more than ever, need an effective benefits strategy that fits their unique business to keep attracting and retaining skilled and dedicated employees and offering them more value from their employment deal to remain competitive.

That’s why Aon has developed The Benefits Score; a quantitative way of measuring the success of your benefits strategy that gives you a score out of 100. This helps employers benchmark and address key considerations when designing and implementing their online benefits strategy. In calculating the score, The Benefits Score takes into consideration the following:

  • Choice of benefits
  • Employee value and appreciation
  • Fit with business strategy
  • Cost effectiveness
  • Market competitiveness

The Benefits Score provides you with a quality assessment and key demographic analysis to provide a holistic summary of your benefits strategy. The score enables reflection and comparisons, with insights around:

  • Cost and Return on Investment
  • Benefit Objectives
  • Employee Engagement
  • Communication Strategy
  • Sector norms

The Aon Benefits Score aims to answer the question often asked, but rarely answered: how good is your online benefits strategy? The Aon Benefits Score can help you find out. Get your score by contacting us at [email protected] or calling 0344 573 0033.

Download The Benefits Score Paper



Aon UK Limited is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales. Registered number: 00210725. Registered Office: The Aon Centre, The Leadenhall Building, 122 Leadenhall Street, London EC3V 4AN.