2024 Business Decision Maker Survey – The Outlook for the UK

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2024 Business Decision Maker Survey – The Outlook for the UK

2024 Business Decision Maker Survey – The Outlook for the UK

Across every industry and region, our clients are telling us that it’s getting harder to make decisions for their businesses. Rising geopolitical instability, workforce costs and extreme weather are among the issues that leaders must address to remain competitive in an uncertain climate.

Aon’s inaugural Business Decision Maker Survey heard directly from C-suite and executive leaders across Europe and North America about how they’re protecting and growing their businesses. This report explores the findings from UK-based respondents and how they compare to the global average.

We take a closer look at how decision makers and businesses are responding to a series of profound transitions, or “megatrends”, across Trade, Technology, Weather and Workforce, which were identified in our 2024 Client Trends Report, released in May.

Key Takeaways

  • 89% of UK leaders think that it’s important to properly manage all four megatrends outlined in our Business Decision Maker Survey.
  • UK decision makers are significantly more concerned about rising workforce costs compared to the rest of Europe.
  • UK decision makers are leading in hiring for cybersecurity roles to address technology risks.
  • UK decision makers are more likely than average to be concerned about the impact of war and political stability on their supply chains.

89%

of UK leaders think that it’s important to properly manage all four megatrends outlined in our Business Decision Maker Survey.