Aon Client Promise®

Our Commitment to You

At Aon, we honor our commitments. Across our firm, we are united in our passion to provide you and every client we serve with a consistent, high-quality, high-value, and engaging experience with each interaction. Our colleagues are employed by Aon, but they work for you.

A message from our CEO

"Ask any colleague anywhere in the world, 'What is most important at Aon?' and the resounding response you will hear is, 'We are about serving clients.'"

— Greg Case, President and CEO, AON

Aon Client Promise Framework

The Aon Client Promise framework includes the five promises, a comprehensive training curriculum, and a robust methodology for ensuring a consistent client experience.

Our Promises to You

Our commitment to ensure you receive value
and personal service

Partnership Trusted advisors focused on your needs and priorities

Our priority is to understand what value means to you. Our job is to know you, your business, and your people to anticipate your needs. Together, we will develop and execute on shared objectives to achieve your desired outcomes. Backed by the full power of Aon, we will serve as your advocate and engage in open, two-way dialogue founded on feedback and trust.

"Aon is an extremely responsive team that takes a proactive approach in partnership with us."

Expertise Industry-leading experience and people you can trust

In every situation, we bring you the best of Aon and promise to augment your teams with smart, talented professionals you can trust to act with integrity. We offer deep subject matter expertise—both locally and globally—through broad access to an expansive network of resources, markets, underwriting capital, and capability in the risk and people industries. We are committed to attracting, retaining, engaging, and developing our talent to bring you unique insights, backed by powerful data and analytics.

"Aon provides strategic and technical consultation that reflects current trends and potential impact to our business."

Innovation Comprehensive and tailored solutions that anticipate your needs

We are committed to continuous investment in creative ideas, fact-based solutions, and pragmatic research that anticipates your needs and solves your current and future business challenges. We will help you translate macroeconomic risk and people trends, our own market-leading research and analytics, into actionable insights and comprehensive risk and people solutions that help you achieve real results. Working together, we will cultivate and execute on the ideas that will shape the risk and people industries.

"Aon brings unbelievable scale, unbelievable technology, right to your pocket, accessible 24/7, in a way that we just can't replicate on our own."

Excellence Distinctive service every day

You can trust us to deliver accurate, secure, and reliable analysis, solutions, and service. Backed by solution-oriented benchmarking and relevant analytics, we offer insightful, useful advice you can trust. We promise a consistent, engaging experience for you and your people as we instill in our own colleagues a professional standard of excellence and a commitment to distinctive client service and value. Above all, we execute with excellence.

"Aon excels in customer service, is goal-oriented, and strives for excellence."

Results Superior client value delivered

We promise measurable results on the risk and people outcomes that matter to you. Through a comprehensive understanding of the total cost of your risk, we are committed to help you produce stronger returns on your risk and people investments. You can count on us to add distinctive, long-term value through the work we do.

"Aon works well as a strategic partner and is constantly striving to improve and deliver on results."

promise brochure

Aon Client Promise Overview


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Client Promise Methodology

The way we work together to empower results

  • Discover

    We will collaborate to understand both your near- and long-term business priorities, how we can add value to your organization, and help you respond to changing market dynamics.

  • Develop

    We will jointly author a plan to define how we will work together during the year, outline our commitments to you, and define how we will measure our success.

  • Review

    We will seek your input on how we are doing both through informal feedback sessions and annual surveys.

  • Deliver

    We will follow through on our plan, executing with excellence and tracking outcomes.

Client Promise Academy

Our modular training approach drives consistent value

  • Client Promise IQ
    Understanding the pillars of Aon Client Promise
  • Client IQ
    Listening for and responding to client needs
  • Aon IQ
    Building knowledge of the full breadth of Aon capabilities