Aon's Golf Partnerships with the PGA TOUR, the LPGA Tour and the Ryder Cup

Golf course

Golf Partnerships

Through our partnerships with the PGA TOUR, the LPGA Tour and The Ryder Cup, we draw parallels between decisions on the golf course and in the boardroom.

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May The Better Decision Maker Win

Whether on the tee or reading the green, golfers are constantly searching for insights to give them an edge over the competition. They make strategic decisions, take calculated risks, use pattern recognition, and rely heavily on a team of trusted advisors to maximize performance. Through our partnerships with the PGA TOUR, the LPGA Tour and the Ryder Cup we bring the parallels between business and golf to life.

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  1. PGA TOUR

  2. LPGA Tour

  3. The Ryder Cup

  4. Aon Ambassadors

  5. Partnership News

  6. Partnership Requests

PGA TOUR

The Aon Next 10 and Aon Swing 5 are new eligibility paths on the PGA TOUR that recognize better decision-making and the elite performance required to participate in PGA TOUR Signature Events. At the beginning of the season, the first 50 spots in each Signature Event field are set based on prior year rankings. Players then compete in Full-Field Events to fill 15 spots and earn the right to create signature moments as they go head-to-head with the best players in the world.

Meanwhile, our ‘Better Decisions Breakdown’ broadcast segments provide fans a window into how the best players in the world make better decisions when it matters most. Leveraging the cloud-based computing power of Shotlink 2.0, PGA TOUR broadcast teams deliver real-time insights including strokes gained analysis, model-based shot dispersion, accuracy depictions, expected outcomes and more.

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Aon Risk Reward Challenge Image

LPGA Tour

The concept of Risk/Reward is authentic to the game of golf. The Aon Risk Reward Challenge is a unique, season-long competition on the LPGA Tour that highlights golf’s best strategic decision makers. The challenge takes the best two scores from every participating event a player competes in throughout the season. The player who best navigates the challenges, measured by the lowest average score to par on these holes, will win the Aon Trophy and take home a $1 million prize.

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The Ryder Cup

The Ryder Cup represents the best of the game of golf. The Nicklaus-Jacklin Award presented by Aon, represents the best of the Ryder Cup. Inspired by the historic 1969 Concession, the award honors two icons in the game and recognizes the player who best represents the spirit of the Ryder Cup – who sees the bigger picture and makes better decisions both on and off the course.

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Aon Ambassadors

An Elite Line-Up of Golf Professionals

The Aon Ambassadors bring an expert understanding of how golfers manage volatility and deliver results when it matters most. We have assembled an international and elite line-up of golf professionals across the PGA TOUR, LPGA Tour, and icons from the world of broadcast media. This roster reflects the global nature of our business and the importance of inclusion and diversity to our firm.

Aon's Better Being Podcast

Our Better Being podcast series, hosted by Aon Chief Wellbeing Officer Rachel Fellowes, explores wellbeing strategies and resilience. This season we cover human sustainability, kindness in the workplace, how to measure wellbeing, managing grief and more.

Cyber Labs

Stay in the loop on today's most pressing cyber security matters.

Cyber Resilience

Our Cyber Resilience collection gives you access to Aon’s latest insights on the evolving landscape of cyber threats and risk mitigation measures. Reach out to our experts to discuss how to make the right decisions to strengthen your organization’s cyber resilience.

Employee Wellbeing

Our Employee Wellbeing collection gives you access to the latest insights from Aon's human capital team. You can also reach out to the team at any time for assistance with your employee wellbeing needs.

Environmental, Social and Governance Insights

Explore Aon's latest environmental social and governance (ESG) insights.

Q4 2023 Global Insurance Market Insights

Our Global Insurance Market Insights highlight insurance market trends across pricing, capacity, underwriting, limits, deductibles and coverages.

Regional Results

How do the top risks on business leaders’ minds differ by region and how can these risks be mitigated? Explore the regional results to learn more.

Human Capital Analytics

Our Human Capital Analytics collection gives you access to the latest insights from Aon's human capital team. Contact us to learn how Aon’s analytics capabilities helps organizations make better workforce decisions.

Insights for HR

Explore our hand-picked insights for human resources professionals.

Workforce

Our Workforce Collection provides access to the latest insights from Aon’s Human Capital team on topics ranging from health and benefits, retirement and talent practices. You can reach out to our team at any time to learn how we can help address emerging workforce challenges.

Mergers and Acquisitions

Our Mergers and Acquisitions (M&A) collection gives you access to the latest insights from Aon's thought leaders to help dealmakers make better decisions. Explore our latest insights and reach out to the team at any time for assistance with transaction challenges and opportunities.

Navigating Volatility

How do businesses navigate their way through new forms of volatility and make decisions that protect and grow their organizations?

Parametric Insurance

Our Parametric Insurance Collection provides ways your organization can benefit from this simple, straightforward and fast-paying risk transfer solution. Reach out to learn how we can help you make better decisions to manage your catastrophe exposures and near-term volatility.

Property Risk Management

Our Property Risk Management collection gives you access to the latest insights from Aon's thought leaders to help organizations make better decisions. Explore our latest insights to learn how your organization can benefit from property risk management.

Technology

Our Technology Collection provides access to the latest insights from Aon's thought leaders on navigating the evolving risks and opportunities of technology. Reach out to the team to learn how we can help you use technology to make better decisions for the future.

Top 10 Global Risks

Trade, technology, weather and workforce stability are the central forces in today’s risk landscape.

Trade

Our Trade Collection gives you access to the latest insights from Aon's thought leaders on navigating the evolving risks and opportunities for international business. Reach out to our team to understand how to make better decisions around macro trends and why they matter to businesses.

Weather

With a changing climate, organizations in all sectors will need to protect their people and physical assets, reduce their carbon footprint, and invest in new solutions to thrive. Our Weather Collection provides you with critical insights to be prepared.

Workforce Resilience

Our Workforce Resilience collection gives you access to the latest insights from Aon's Human Capital team. You can reach out to the team at any time for questions about how we can assess gaps and help build a more resilience workforce.

Meet the Ambassadors

News

For more partnership-related news and content, click on the links below and follow Aon on social media.

Partnership

Partnership Requests

If you are a sports team, league, or representative, and are interested in partnering with us, please submit a proposal below.

Submit a Proposal

Aon's Better Being Podcast

Our Better Being podcast series, hosted by Aon Chief Wellbeing Officer Rachel Fellowes, explores wellbeing strategies and resilience. This season we cover human sustainability, kindness in the workplace, how to measure wellbeing, managing grief and more.

Cyber Labs

Stay in the loop on today's most pressing cyber security matters.

Cyber Resilience

Our Cyber Resilience collection gives you access to Aon’s latest insights on the evolving landscape of cyber threats and risk mitigation measures. Reach out to our experts to discuss how to make the right decisions to strengthen your organization’s cyber resilience.

Employee Wellbeing

Our Employee Wellbeing collection gives you access to the latest insights from Aon's human capital team. You can also reach out to the team at any time for assistance with your employee wellbeing needs.

Environmental, Social and Governance Insights

Explore Aon's latest environmental social and governance (ESG) insights.

Q4 2023 Global Insurance Market Insights

Our Global Insurance Market Insights highlight insurance market trends across pricing, capacity, underwriting, limits, deductibles and coverages.

Regional Results

How do the top risks on business leaders’ minds differ by region and how can these risks be mitigated? Explore the regional results to learn more.

Human Capital Analytics

Our Human Capital Analytics collection gives you access to the latest insights from Aon's human capital team. Contact us to learn how Aon’s analytics capabilities helps organizations make better workforce decisions.

Insights for HR

Explore our hand-picked insights for human resources professionals.

Workforce

Our Workforce Collection provides access to the latest insights from Aon’s Human Capital team on topics ranging from health and benefits, retirement and talent practices. You can reach out to our team at any time to learn how we can help address emerging workforce challenges.

Mergers and Acquisitions

Our Mergers and Acquisitions (M&A) collection gives you access to the latest insights from Aon's thought leaders to help dealmakers make better decisions. Explore our latest insights and reach out to the team at any time for assistance with transaction challenges and opportunities.

Navigating Volatility

How do businesses navigate their way through new forms of volatility and make decisions that protect and grow their organizations?

Parametric Insurance

Our Parametric Insurance Collection provides ways your organization can benefit from this simple, straightforward and fast-paying risk transfer solution. Reach out to learn how we can help you make better decisions to manage your catastrophe exposures and near-term volatility.

Property Risk Management

Our Property Risk Management collection gives you access to the latest insights from Aon's thought leaders to help organizations make better decisions. Explore our latest insights to learn how your organization can benefit from property risk management.

Technology

Our Technology Collection provides access to the latest insights from Aon's thought leaders on navigating the evolving risks and opportunities of technology. Reach out to the team to learn how we can help you use technology to make better decisions for the future.

Top 10 Global Risks

Trade, technology, weather and workforce stability are the central forces in today’s risk landscape.

Trade

Our Trade Collection gives you access to the latest insights from Aon's thought leaders on navigating the evolving risks and opportunities for international business. Reach out to our team to understand how to make better decisions around macro trends and why they matter to businesses.

Weather

With a changing climate, organizations in all sectors will need to protect their people and physical assets, reduce their carbon footprint, and invest in new solutions to thrive. Our Weather Collection provides you with critical insights to be prepared.

Workforce Resilience

Our Workforce Resilience collection gives you access to the latest insights from Aon's Human Capital team. You can reach out to the team at any time for questions about how we can assess gaps and help build a more resilience workforce.

More About Aon

About Aon

  • About Aon

    Our Story

    At Aon, we exist to shape decisions for the better - to protect and enrich the lives of people around the world.

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  • Our Impact

    About Aon

    Our Impact

    We see significant opportunity in both enhancing our own ESG impact and delivering innovative solutions to clients and the wider market.

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