Equipping Your Workforce for Greater Resilience in the Technology, Media and Communications Industry

Equipping Your Workforce for Greater Resilience in the Technology, Media and Communications Industry
October 26, 2023 15 mins

Equipping Your Workforce for Greater Resilience in the Technology, Media and Communications Industry

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Within the fast-moving Technology, Media and Communications sector, workforce resilience is critical to operational resilience. The journey there involves understanding the key components of workforce resilience, how they can be measured and what initiatives promote greater resilience.

Key Takeaways
  1. Only 30 percent of employees feel resilient.
  2. Data is the key to measuring workforce resilience factors like employee wellbeing and career mobility.
  3. Workforce resilience initiatives are not just for the good times.

Until recently, many technology, media and communications (TMC) businesses were in hyper growth mode. Their focus was on expansion and hiring talent to deliver that growth, rather than employee wellbeing.

Today, they are no longer adding headcount at the same rate – which means now is the time for them to reposition their workforce for greater operational resilience. Applying a three-stage operational resilience framework will help TMC businesses:

  • Assess their workforce from a resilience perspective;
  • Quantify the risk to their workforce and their business by considering how resilient their workforce is to the challenges faced by the business; and
  • Manage the identified risks in new ways.

Getting it wrong means confronting an exhausted or shrinking workforce that can no longer respond to the challenges of a fast-paced market.

What is Workforce Resilience?

Workforce resilience is defined by the Center for Strategic and International Studies as “a work environment in which employees can better adapt to adverse situations, manage stress and retain motivation”, whose employees demonstrate security, belonging, adaptability and the motivation to reach their potential.

Assessing the Workforce Resilience Risk

Having a resilient workforce enables organizations to respond to market demands, to innovate and stay competitive. It also equips them to successfully manage external opportunities and threats.

But how resilient are employees? Aon’s report — The Rising Resilient — presents a troubling picture:

Assessing the Workforce Resilience Risk Diagram

Why Resilience Matters

When employees are distracted with worries about their future, the cost of living, or their ability to learn new skills and advance their career, the ramifications for businesses could ultimately be lost market share and a failure to thrive.

According to Aon’s Global Wellbeing Survey, employees who believe their employer takes their wellbeing seriously are 70 percent less likely to look for another job. In addition, every 7 percent increase in most measures of wellbeing correlates to a 1 percent increase in financial measures such as profitability.

Quantifying Resilience

The first step is understanding and quantifying workforce resilience within an organization, which is where access to good data is critical. This begins with examining tangible issues like financial wellbeing, physical and mental health, and future skill requirements – all measurable levers that can help businesses build a framework for a resilient workforce.

Aon’s Human Sustainability Index (HSI), for example, measures wellbeing, resilience and sustainability at individual, team and organizational levels. It provides businesses and their leadership with data-driven insights, empowering them to make meaningful workforce decisions with clarity and confidence.

According to Aon’s Global Wellbeing Survey, employees who believe their employer takes their wellbeing seriously are 70 percent less likely to look for another job. In addition, every 7 percent increase in most measures of wellbeing correlates to a 1 percent increase in financial measures such as profitability.

30%

Of employees feel resilient.

Managing Resilience

Armed with a thorough understanding of the business landscape and high-quality workforce data, businesses will then have a better idea of where to target their workforce resilience efforts.

To promote better financial resilience, for instance, businesses could offer flexible benefits by allowing employees to create a package that suits them. Important follow-on questions include:

  • What employee programs are in place to address challenges such as mental health issues and physical health concerns like obesity, cancer and diabetes?
  • How does the business’s employee value proposition (EVP) match up to the expectations of current and prospective employees?
  • Is there a strategic workforce planning process in place, including a skills program? How is it being managed?
  • Is there an increased focus on Diversity, Equity and Inclusion (DE&I)?

If an employer looks out for its employees and treats them fairly, then employees are more likely to stay and thrive.

Qualifying and Mapping (Future) Skills

Aon recently helped a major telecommunications provider identify a need to promote better career mobility – which is a key component of workforce resilience – the employees who know they have several career paths open to them, and feel that their skills are being valued and utilized are likely be more resilient. We found that the requisite skills and competencies already existed within the organization, but there was not enough internal mobility to make the most of that potential.

The answer lay in guiding employees toward greater self-insight by helping them understand their motivations and capabilities, as well as encouraging them to be open to potential career moves in other areas.

Skills mapping adds to the equation by identifying future skills required by the business. It can also uncover an overlap between, for example, accountants and business controllers. Exercises like these can open unorthodox career journeys for employees.

Workforce Resilience Initiatives: Not Just for the Good Times

Ultimately, developing workforce resilience is an ongoing process. TMC businesses that achieve long-term success are those that consistently invest in workforce resilience throughout the economic cycle. It’s easy when times are good, but many cut back when times are harder. If anything, that is when workforce resilience becomes more critical than ever, playing a central role in promoting wider operational resilience.

General Disclaimer

This document is not intended to address any specific situation or to provide legal, regulatory, financial, or other advice. While care has been taken in the production of this document, Aon does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of the document or any part of it and can accept no liability for any loss incurred in any way by any person who may rely on it. Any recipient shall be responsible for the use to which it puts this document. This document has been compiled using information available to us up to its date of publication and is subject to any qualifications made in the document.

Terms of Use

The contents herein may not be reproduced, reused, reprinted or redistributed without the expressed written consent of Aon, unless otherwise authorized by Aon. To use information contained herein, please write to our team.

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