Personalising and Digitalising Benefits. A Guide for Multinational Organisations (EMEA Edition)

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Personalising & Digitalising Benefits: EMEA Guide for Multinationals

Personalising & Digitalising Benefits: EMEA Guide for Multinationals

No matter the industry, no matter the technology, embracing innovation - lights the fire under growth, initiating advantages for employee and employer alike. As revealed in Aon's Employee Sentiment Study, EMEA organisations are witnessing a shift in employee expectations towards personalisation, flexibility, and clear communication. With technology making these features more accessible, now is the time to adapt.

The sticking point, however, is the willingness to take that jump in the first place, due to fears of high costs and a lack of resources. In a volatile economic landscape, the potential competitive advantage of embracing a new approach is unignorable.

In this guide, we address how EMEA organisations can adopt more flexibility and personalisation into their benefits and embrace human capital analytics and advanced technology to accommodate diverse employee preferences and bring together talent and rewards.

Key Findings:

  • Customisation of Benefits is Essential: Benefit customisation has evolved significantly, enabling employees to tailor their rewards to their work and life stage. However, multinational organisations face challenges in aligning these offerings with diverse local needs and employee expectations.
  • Local Relevance of Benefits Drives Engagement: For benefits to be truly valued, they must reflect the unique needs, cultural expectations and regulatory requirements of each location. A uniform benefits package risks missing critical local priorities and may reduce employee engagement.
  • Effective Communication and Employee Listening are Critical: Engagement hinges on segmented, relevant and clearly understood communications. Two-way listening — through data analysis and direct employee input — is vital for evolving benefits propositions.
  • Measurement and ROI Must be Prioritised: Tracking the impact of benefits — through cost savings, employee engagement, retention and alignment with business goals — is crucial for ongoing improvement and justification of investments.
  • Technology is the Key Enabler for Integration and Personalisation: Unified technology platforms allow for both individual employee adaptation and compliance with country-level regulations, reducing complexity and enhancing employee choice.

Why Download This Guide?

Total Rewards and Benefits Leaders Should Download the Guide:

  1. Personalised Benefits: Learn how to meet evolving employee expectations with tailored benefits across global markets.
  2. Local Relevance: Get strategies to ensure benefits resonate with local cultures and compliance needs, boosting engagement.
  3. Effective Communication: Discover how targeted messaging increases benefits awareness and uptake.
  4. Continuous Improvement: See practical ways to use employee feedback for ongoing programme refinement.
  5. Measurement & ROI: Find methods to set KPIs, track impact, and link benefits to business outcomes.
  6. Technology Solutions: Understand how integrated platforms enable personalisation, compliance, and a unified rewards experience.

This guide gives benefits professionals targeted insights to improve, measure, and communicate the value of programmes globally.

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Benefits and total rewards leaders are looking for intelligent, AI‑enabled rewards experiences that meet employees where they are and clearly prove business value. This report unpacks the barriers, strengthens your business case and shows how to use technology to deliver globally scalable, locally relevant, personalised rewards.

Andrew Krawczyk
Market Leader, Human Capital Solutions, Europe, the Middle East and Africa

How Aon Can Help

  • Total Rewards and Benefits Solution: Aon's solution provides a straightforward way to produce highly personalised benefits, helping organisations manage costs and achieve affordability.
  • Data-Driven Decisions: Utilise Aon's advanced analytics tools to inform decision-making and enhance utilisation.
  • Comprehensive Services: From benefits consulting to predictive analytics, Aon offers extensive client guidance and automated processes to ensure continuous development.
  • EMEA Challenges: Address the unique challenges faced by EMEA organisations with a unified technology solution for both individual employee adaptation and country-level regulatory adaptation.
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Personalising and Digitalising Benefits. A Guide for Multinational Organisations (EMEA Edition)

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