Article
Digital AI Hub
3 Simple Steps to Digital Excellence
1. Prepare Your Content (Recommended)
These document templates and sample pages are designed to help you create content more efficiently. They provide guidance on the recommended structure, format, style, and required information, making it easier to develop content that is clear, consistent, and ready for review.
2. Validate Your Content (Required)
These prompts help you check and score your content against clear, pre-defined digital criteria. They are designed to support you in meeting Aon’s standards for quality, accuracy, and consistency—not to replace your expertise. A passing score on these checks is required before submitting any project to Aon.com.
3. Submit Your Project
All set, once you have finalized your content and have achieved a score of above 70 you are ready to submit your project - please click here to do so.
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Prepare Your Content
Use the templates and sample pages below to create content that is clear, complete, and ready for submission.
Templates and Requirements
Select the content type you are creating to access the appropriate template, examples, requirements, and publishing guidance.
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Article
Use these templates and guidance to create your article content.
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Report
Use these templates and guidance to create your report content.
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Product (TBC)
Use these templates and guidance to create your product content.
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Audience (TBC)
Use these prompts to adapt your content to a specific audience, for example if you have content for a CFO that needs tailoring to a HR buyer.
Useful SEO Prompts
This section helps you assess and improve your content using a series of SEO-focused prompts designed to identify optimization opportunities, measure potential SEO impact, and detect keyword cannibalization.
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SEO Cannibalization
Use this prompt to identify potential keyword cannibalization across Aon.com content. It helps determine whether multiple pages are competing for the same search intent, highlights overlap in topics and keywords, and provides recommendations to consolidate, differentiate, or optimize content to improve search performance.
Click the button below to start the SEO cannibalization checking process. You’ll be taken to AonGPT—upload your Word document and select “Send message” to run the prompt.
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SEO/GEO Checking
Use this prompt to see how well an article is set up to be found and understood in search and AI results, and to strengthen keywords, structure, regional relevance and accessibility for senior HR and business audiences.
Click the button below to start the SEO scoring process. You’ll be taken to AonGPT—upload your Word document and select “Send message” to run the prompt.
Validate Your Content
Complete the required content checks before submitting your project.
Score Your Content
This section helps you assess and improve your content using the Aon Digital Excellence Score, along with supporting SEO/GEO, Digital Readiness, and Editorial validations.
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Aon Digital Excellence Score
The Aon Digital Excellence Score evaluates your content across 15 factors, including SEO/GEO, digital readiness, and editorial standards. After approximately 30 seconds, you'll receive a detailed report highlighting strengths, areas for improvement, and an overall score. Please note that a minimum score of 70 is required before content can be submitted to Aon.com.
- Step 1: Upload your content using one of the templates provided above and run the scoring prompt.
- Step 2: Receive a detailed assessment of your content across SEO/GEO, Digital Readiness, and Editorial Alignment, with scores and recommendations for each category.
- Step 3:
- If your score is 70 or above: You can advance to the "Submit Your Content" section below. Before submitting your request in Monday.com, please download your score report and attach it to the item. Requests submitted without a score report cannot be processed. To learn how to download your report, click here.
- If your score is below 70: Review the recommendations in your report, which provide detailed actions to improve your content across SEO/GEO, Digital Readiness, and Editorial Alignment. After making the recommended changes, resubmit your content to generate an updated score. If you need more in-depth guidance in a specific area, you can also use the prompts below for additional analysis and recommendations.
FAQs
Quick answers to common questions about using the hub. For further requests, contact us at digitalprojects@aon.com.
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Do I have to use this service for all my content?
For Aon.com projects, you’ll need a validation score above 70 before submitting. For other channels, using the service is strongly recommended but not currently mandatory—it’s there to support you, not slow you down.
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Is this tool replacing my role as a content creator?
No. The tool provides checks and suggestions based on agreed standards, but you remain fully responsible for the ideas, decisions, and final wording. It’s an assistant, not a replacement.
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How should I use the “Prepare and adapt your content” step?
Use it when you want help tailoring your content to a specific audience, channel, or format. Upload or paste your draft, choose your criteria, then review and edit the suggested version so it reflects your judgement and expertise.
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What does the validation score mean, and why is 70 the threshold?
The score reflects how closely your content aligns with Aon’s digital criteria (e.g., clarity, accuracy, structure, brand fit). A score above 70 indicates your content meets the minimum standard needed for Aon.com publication.
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What if I disagree with the feedback or can’t reach a score above 70?
You can always override or ignore individual suggestions—the feedback is guidance, not a rulebook. If you’re struggling to reach 70, refine the content using the suggestions, and if needed, discuss with your project lead or content owner for further support.
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What can I do if the prompt doesn’t work as expected?
If the prompt in AonGPT isn’t working or the results don’t look right, try the following:
- Check your input: Make sure you’ve pasted the full content using the approved template.
- Retry the prompt: Occasionally, re‑running the same prompt or slightly rephrasing your request can resolve issues.
- Look for error messages: If AonGPT shows an error, follow any on‑screen guidance first.
- Ask for help: If problems persist, contact the Aon.com team or your local digital/marketing support so they can review the issue and advise on next steps.