Gather Better Data Insights
When faced with a vast amount of employee data, it can be difficult to know where to start. Competitor or industry benchmarking can help provide fuller insights; companies can overlay this with existing data around their own benefits offering, employee health risks, and benefits uptake. This can provide directional insight and a baseline for improvement.
For most companies, much of that data already exists, in the form of claims data, absence data, and program uptake. From there, it’s important to talk to employees in both quantitative and qualitative ways, through surveys and focus groups
Companies need to focus on getting the right data, in a separable format. It’s important for companies to know and be able to segment by employee demographics; there are currently five generations in the workforce - each have different benefit needs and different preference for delivery and communication. Inclusive communication becomes even more important for a global workforce, when there are different cultural expectations around communication channel and style; understanding benefits uptake and opportunities for improvement will help you refine your approach.
Meet Employees Where They Are
It may be the case that you are already offering benefits that can help employees control costs. One of the biggest drivers of increased benefit costs are higher employer medical costs; although historically they have typically outpaced inflation, we are currently seeing even higher costs due to worsening health and a stretched post-pandemic healthcare environment. In volatile economic times, it may not be possible or desirable to pass these increasing costs along to employees. This is where a resilience-led strategy can start to intervene; initiatives such as wellbeing programs and preventative health screenings can help employees stay healthier, leading to fewer claims. Similarly, many people postponed care during the pandemic – whether intentionally or due to reduced healthcare resource - leading to poorer health outcomes that require additional treatment later.
A company’s data on program utilization can be used to determine which programs need to be communicated better; are your employees engaging with wellbeing initiatives? Does uptake align to the key areas highlighted by employee research?
Focusing on Personal Finance
Although we are starting to see some companies provide increased remuneration to their employees, this isn’t always a practical option. Employers should audit the benefits made available to employees, and ensure that the intended demographic groups are aware and engaging with them. Voluntary benefits such as emergency childcare services, combined insurance products, and retail discount portals can all have an immediate positive impact on an employee’s personal finance. Companies need to proactively communicate these services to their employees, remove barriers to uptake, and reinforce their availability at key engagement times – for example, retail discounts ahead of celebratory holidays or childcare during school breaks.
Your employee benefits need to be relevant, understandable, and accessible. If these three conditions are not met, employees will not engage
Companies should also consider the financial literacy of their workforce, and provide support to improve their personal finance management. Are employees aware of financial best practices? Are they saving enough for retirement? Are they managing their everyday expenditure in an efficient way? Financial education sessions can help support employees with their short-term and long-term financial goals, and catalyze positive financial behavior change, and yet Aon’s research shows that only 37 percent of companies do not provide financial for long-term goals (excluding retirement).
Creating a Globally Inclusive Strategy
Employers need to ensure that they review their benefits strategy through an inclusive lens; how can you address key issues highlighted elsewhere? For example, are female employees taking higher amounts of unpaid leave due to ad hoc caring commitments? If so – could an emergency care benefits program help address this inequality?
Additionally, inclusionary benefits like providing tools to help employees access culturally relevant care can help establish trust with employees that the company is offering benefits that truly meet their needs.
Different cultures, systems, and laws mean that benefits are never truly the same from location to location. To ensure equity, companies should establish minimum standards that align to the company’s values. Again, benchmarking can be useful here – as well as a deep understanding of local legislations and convention. A globally consistent approach may not always be achievable, but there will be providers who can provide support to bridge the gaps in legislated offerings.