Aon works with you to grow enterprise value by developing an intellectual property-based value creation strategy that aligns with your business strategy. Whether your business is anticipating acquisition activity, raising capital, preparing for an IPO, or evaluating other market-driven events, we develop value capture programs designed to optimize your intellectual property assets to improve outcomes and drive success.
Intellectual property assets are notoriously opaque and difficult to value leaving those buying or selling a company challenged to set the right price or unlock the value of assets already developed or acquired. Leveraging a proprietary analytics platform, Aon provides a current assessment of your intellectual property by applying a deep qualitative and quantitative understanding to the assets to develop and articulate holistic valuation models.
The potential costs, disruption of revenue streams, and damage to brands make intellectual property one of the greatest areas of risk a company can face. Until recently, there has been a gap in the market for risk mitigation and transfer solutions that address intellectual property. To close this gap and help our clients secure these critical assets, Aon created a new breed of intellectual property tools to help our clients with strategy, valuation, and risk.