Intellectual Property Strategy Solutions

Grow enterprise value through strategic intellectual property planning

Historically, the lens through which intellectual property strategy was created examined the strength of the legal framework for patents, copyrights, trademarks, and trade secrets. However, in today’s highly interconnected and complex marketplace, ownership is only one aspect of a much larger picture. The volume and scope of a company’s intellectual property portfolio also requires an understanding of the competitive outlook for related intellectual property and of the products, services, and processes that the intellectual property supports.

Aon works with you to grow enterprise value by developing an intellectual property-based value creation strategy that aligns with your business strategy. Whether your business is anticipating acquisition activity, raising capital, preparing for an IPO, or evaluating other market-driven events, we develop value capture programs designed to optimize your intellectual property assets to improve outcomes and drive success.

Aon’s Intellectual Property Solutions include:

  • Competitive and Industry Landscape Evaluation
  • Buy-Side Assessment
  • Sell-Side Intellectual Property Intelligence Articulation (Quality of IP)  
  • Enterprise Value Creation
  • Intelligent Portfolio® Build

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The Aon Advantage

Protecting Assets and Creating Enterprise Value

Aon’s Intellectual Property Solutions team helps clients protect and maximize their most valuable asset in today’s business world—their intellectual property. Aon brings the best minds and strong analytical tools to provide a comprehensive approach to intellectual property strategy, valuation, and risk management across a client’s business. We go beyond looking at the legal frameworks to align current and future intellectual property assets with a business’ overarching strategy.