Middle Market Clients

Middle Market Clients
Middle Market Clients
Capability Overview

Where Insight Meets Action for the Middle Market

Aon helps mid-sized organizations navigate complexity and build resilience. Across risk, health, retirement and talent – we are built for companies like yours.

Solutions Designed for Your Scale and Your Goals

Middle Market organizations face unique challenges. You’re growing quickly, expanding into new markets, competing for talent and facing pressures that used to only affect large enterprises. That’s why we bring the full capabilities of our firm to your business through a model that is tailored, flexible and focused on outcomes.

We help growing organizations:

Why Aon

Whether you're preparing to enter new markets, design new products, or scale your workforce, our team is here to help you navigate the road ahead.

We bring the scale, data and insight of a global firm, combined with the personal attention and flexibility of a committed local partner.

What makes Aon a trusted advisor for middle market businesses?

  • Dedicated Middle Market Practice: We have teams that focus specifically on the middle market. They understand the unique challenges you face and have helped organizations navigate similar situations.
  • Integrated Expertise Across Risk and People: We don’t treat insurance, benefits and retirement as separate problems. We connect them to create solutions that are more efficient and aligned with your goals.
  • Hands-On Service Model: Your Aon team stays engaged from strategy through execution – from where you are today to where you’ll be tomorrow.
  • Actionable Benchmarking and Analytics: Our proprietary tools provide insight into how your organization compares to peers and where your biggest opportunities can be found.
  • Accountability to Outcomes: We work toward results you can measure, whether it’s cost reduction, improved retention or greater risk resilience.

Built for Growing Businesses Across North America

We specialize in understanding the unique dynamics, challenges, and opportunities that define different industries, allowing us to tailor solutions that align with your specific business environment.

What Mid-Sized Organizations Ask Us Most

If you're exploring a new partner, it’s natural to have questions. Here are some of the most common questions we hear from mid-sized organizations.

  • “Is Aon the right size partner for a company like ours?”
    Yes. We’ve built dedicated teams, tailored processes, and specialized solutions specifically for mid-sized organizations. With a proven track record of helping businesses like yours thrive, we understand your world and know how to guide you toward success.
  • “Will we get the attention we need?”
    Absolutely. Our teams are structured to ensure every client receives dedicated attention and tailored support. By maintaining a focused portfolio, we’re able to deeply understand your goals, stay engaged throughout the relationship, and deliver the hands-on partnership you deserve.
  • “Will the experience feel tailored, or templated?”
    We bring the benefit of industry insight and proven frameworks, but every solution is adapted to your unique needs and challenges.

The middle market isn’t just a smaller version of a large company. It has its own complexity, speed and opportunities.

Comprehensive Capabilities Across a Spectrum of Solutions

Commercial Risk (6)

6 Solutions
  • Casualty

    Commercial casualty insurance generally refers to a broad range of insurance coverages that protect a business against liability claims that involve property damage to others, loss of property, and injury.

  • Cyber Resilience

    Cyber threats are evolving rapidly, and risk mitigation is an ongoing challenge. The decisions an organization makes will prove critical to its cyber resilience.

  • Directors' and Officers' Liability Insurance

    Aon helps corporations and public companies design and implement directors’ and officers’ (D&O) insurance that fits their business with the broadest coverage available.

  • Employment Practices Liability Insurance

    Employment practices liability insurance addresses specialized liability risks arising from actual or alleged wrongdoing at work, including wrongful termination or constructive discharge, sexual and non-sexual harassment, discrimination and employment-related negligent hiring.

  • Mergers and Acquisitions

    We partner with organizations across the full spectrum of mergers and acquisitions and other capital market transactions, including corporations, financial sponsors and M&A advisors.

  • Property

    A proactive approach to property risk management integrates a complete view of an organization’s financial foundation and risk appetite while considering key market dynamics.

Compensation (3)

3 Solutions
  • Compensation Benchmarking

    To attract and retain talent in competitive and ever-changing markets requires more data and insights than ever before. Aon’s compensation data provides a robust foundation for your talent strategy.

  • Executive Benefits

    Executive benefits are a thoughtful and strategic approach to creating attractive packages for key personnel. Not just for executives, these programs are structured to provide sufficient income protection and retirement savings for employees earning above the group or qualified plan limits.

  • Rewards Advisory

    Rewards strategies and programs play an important role in shaping an organization’s employee value proposition. Knowing what rewards packages and compensation to offer will attract and motivate the talent you need.

Equity and Engagement (2)

2 Solutions
  • Environmental, Social and Governance

    At Aon, helping clients manage risk — including environmental, social and governance risk — is at the core of what we do. We see significant opportunity in both enhancing our own impact and delivering innovative solutions to clients and the wider market.

  • Pay Equity Analytics

    Pay transparency regulations are being introduced around the globe. New regulations and standards will change how organizations attract, hire and retain talent.

Health and Benefits (3)

3 Solutions
  • Benefits Consulting and Broking

    At Aon, we use deep product expertise, strategic relationships, and data and analytics to create a streamlined and efficient approach that helps you design the most competitive and cost-effective benefit offering while meeting the unique needs of your employees.

  • Employee Benefits Benchmarking

    Employee benefits benchmarking provides leaders with the data they need to evaluate their employer-sponsored healthcare plans, other talent and reward offerings, such as paid time off, and their supplemental, part-time and retirement benefits.

  • Voluntary Employee Benefits

    Expand your benefits packages to support a variety of voluntary and company-provided supplemental benefits to enhance their core medical, life and disability plans.

Pensions and Retirement (3)

3 Solutions
  • Delegated Pension Manager

    Delegated Pension Manager is a comprehensive approach to pension plan management that allows plan sponsors to outsource, co-source, or even in-source management of key investment, actuarial and administrative roles on behalf of a client, their objectives, timelines and preferred risk level.

  • Pooled Employer Plan

    A pooled employer plan is a 401(k) retirement plan that allows unrelated businesses to participate in one plan that may help improve retirement outcomes, decrease work for management teams, and reduce risk for employers and fiduciaries.

  • Strategy Benchmarking and Design

    As a leader in pension and retirement strategies, we partner with you to create solutions that aim to enhance financial security and deliver better outcomes.

Talent Strategy (3)

3 Solutions
  • Talent Consulting

    To build a workforce that ignites innovation and meets the changing expectations of customers, organizations need to connect their business strategy to their people strategy.

  • Total Rewards

    In an uncertain business environment, with new skills gaps emerging and employee preferences shifting, the pressure is on to reimagine total rewards.

  • Workplace Wellbeing

    We help organizations develop, reimagine and optimize wellbeing initiatives through a data-led, holistic approach that drives measurable and targeted outcomes on performance, productivity, health, employer brand and benefit costs.

Let’s Start with a Conversation

Whether you're evaluating a renewal, planning a benefits strategy redesign, or reassessing your risk strategy, we’re ready to help.

Our team can:

  • Benchmark your existing programs against peers in your industry
  • Identify opportunities for cost savings or risk mitigation
  • Help you align your people and risk strategies for long-term growth

There’s no obligation, just clarity, insight and a genuine conversation. From today’s priorities to tomorrow’s progress — we’re your competitive edge for better decisions.

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Talk to Our Team

Contact our team today to learn how Aon can help your organization.

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